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Sunday, November 13, 2011

Shahrukh Khan’s Ra. One: A Hit or Just Break Even?

Ra.One—Shahrukh Khan’s most ambitious project called a vision written and directed by Anubhav Sinha, the most expensive Hindi movie ever (a budget of over US $30 million), the first Hindi movie at par with Hollywood special effects blockbusters, the first Hindi movie to release in over 4000 screens globally, the first Hindi movie to create all-time overseas box office collection records and top grosser in weekend collections—released on the Diwali day (October 26, Wednesday) all over. It lost out to Salman Khan’s Bodyguard in first day collection, but went on to overcome on the second day and the five-day weekend collections. 

But after the weekend the movie’s box office collections started to fall drastically and the trend continued with shows heavily cut down in the second week. The fall continued in the second weekend and the third weekend is tough competition due to the release of  the Ranbir Kapoor starred Rockstar. Ra.One is still far behind all recent blockbusters of Salman Khan and Aamir Khan’s 3 Idiots. The significant fact is that all these movies have been made at almost one-third of Ra. One’s budget. Is this mega-movie a hit or just break even? 


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