Tuesday, May 1, 2012
Aamir Khan Set To Create History In Indian Television!
Article first published as Aamir Khan Set To Create History In Indian Television! on Technorati.
Bollywood megastar Aamir Khan’s television production Satyameva Jayate (Truth Alone Prevails!) is going to be telecast across India from May 6, 2012. With this hugely promoted project Aamir Khan is set to create history in Indian Television on three major counts.
First, Aamir Khan, the perfectionist-idealist among the three famous Khans of Hindi Cinema, is going to make his debut on the small screen. This mega show marks the first ever television serial to have the superstar as the performer-anchor-producer.
Second, SatyamevaJayate will be first Indian television show to be telecast simultaneously by a private entertainment television channel and Doordarshan—the national broadcaster. This concept of simulcast emerged out of Aamir Khan’s insistence on getting the largest possible audience. With its countrywide terrestrial network Doordarshan has a formidable presence including the vast rural belt. The simulcast is not even restricted to Star Plus—the private channel and Doordarshan as a few other television channels too are joining in due to the serial’s dubbing in several Indian languages including the four major South Indian ones.
Third, this project has launched reportedly the most expensive ever promotional campaign for any Indian television show in history. All possible advertising avenues including the movie houses of India have been tapped and booked for the promo. Its high-value theme song is being shown across 300 movie houses of India for a week just after the compulsory screening of the national anthem. Here too this is the first time a TV show is being promoted in cinema halls. With the huge star around big sponsors had already lapped up the project eagerly.
In the first lot 16 episodes of Satyameva Jayate will be telecast shooting for which had been done extensively across the whole of India. Each episode will be of one and half hours duration. Aamir Khan had reportedly asked for the Sunday morning slot as this chunk is regarded as the ‘family prime time’ and Doordarshan has a history of achieving unprecedented rating points in this slot for the telecast of the greatest Indian epics—Ramayana and Mahabharata—about three decades back. Sunday, 6th of May, 2012, 11am is the date the Indian audiences have with their most favorite movie star in the comfort of their homes.
Aamir Khan has great expectations from the larger Indian audiences for his first ever television show and also trepidations. He has succeeded in not revealing the content of the serial and has kept everyone guessing. Reports say that the content has a lot to do with the common man and the common problems faced in this country. Like the idealist-activist that he is, Aamir Khan could never shy away from the common man with whom he would want to identify himself, always. The small screen is definitely the ideal place to do so.
Interestingly, in 2011 Aamir Khan’s offbeat Delhi Belly did surprise and horrify quite a few in the conservative chunk of the Indian population, but the movie got wide critical acclaim.
The perfectionist understands the pulse of India only too well!
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