Showing posts from April, 2015

Not Much Ado About Taking A Break!

Earlier, commercial breaks were not as intrusive as we could anticipate the time and quantity of their coming perfectly thanks to the limited opportunities available. Doordarshan was the only television channel, entertainment-public service-news all combined, for us to confront them.   We knew that maximum ad time would be for the Sunday evening Hindi feature film and we used to utilize those commercial breaks to entertain ‘silent’ guests, discuss the movie on air and make tea. The virtual breaks that were intrusive even then were the songs of Hindi or Bollywood movies that caught us unawares as always forcing us to take a break and go out of the theater into the lobby.   However, with the advent of cable television and the flood of private entertainment and news channels intruding-annoying-agonizing breaks have become a part and parcel of our existence—you like it or not. There emerged a rich variety of how the commercial breaks began to be presented to us. Maybe at the in