Business and Politics of Not Eating!

Thanks to the crusader against corruption Anna Hazare, fasting or basically not eating has become a hot selling property. Almost everybody ranging from politicians to spiritualists are vying to have a tryst with this phenomenon. The craze is simply explained by the media attention amounting to hype the act of fasting generates. Add on benefits are also apparent where politics take over.The fasting personalities catapult themselves in the national or even international platform for future aspirations. The state of Gujarat in north western India is presently witnessing fast and counter fast. The Chief Minister of the state, Narendra Modi, has launched his three day fast at an air conditioned auditorium on a goodwill mission for communal harmony. Justifiably so, since the Chief Minister belonging to the main opposition party at the national level has been ravaged by communal controversies since last nearly ten years with several court cases running. But his actual progress initiativ