Showing posts with the label Marketing

The System!

The calls never stop. They’re ruthlessly regular as always even if you’re going through a huge personal crisis or that you’ve been rendered ineligible for most of the offers in circulation due to various reasons. And I don’t blame the ‘casuals’ desperately trying to augment their measly income with the commissions cum incentives that they hope to earn by getting the customer’s consent for a personal loan or a deposit/investment scheme or a pre-approved credit card. In fact, I always have sympathy and understanding for them; that I get angry most of the times is a part and parcel of the hazardous virtual games being played in abundance nowadays. This time, for a change, it was a male voice that addressed me in all possible politeness. But he sounded weary and lazy, perhaps frustrated by the endless calls from his end since morning without any tangible progress. “Sir, I’m calling from the xyz finance company. If you can spare a moment, please!” For a change, again, I decided not to

Logorrhea Or Quietude of the Hams As It Suits Them?

We’d been growing up with the dictum that ‘everything is fair in love and war’; however, in view of our increasingly awesome experience with the phenomenon of digital marketing we urgently need to revise the dictum to ‘everything is fair in love, war and marketing’, for our own solace. I’m not at all exaggerating this. In spite of being very particular about paying all your dues on time all your life and enjoying a healthy credit score as a result your service providers shall not cease to hound you all the time for payment. They’d start at least a week before the approaching payment-due date and their irksome and utterly useless verbosity will flood all your resources of a digital existence. This ‘logorrhea’ of the post-modern times has become a disease like the good old ‘diarrhea’! The disorder cannot be corrected even if you resort to a digital bank transfer system with specific instructions for the payment on the due date. At most of the times the all-encompassing reminders would ke

Aggressive Marketing: Are You Game For A Ride?

Even if you put your cell phone number in the National Do-Not-Call Registry you can hardly escape from this aggressive tribe of telemarketers. Somebody somewhere somehow will find your number and call you up asking you for a minute to describe the offers that have to be taken immediately. You can cut the line rudely, but because most of the callers are ladies you cannot be too rude either. Banks are becoming masters of this art and they have the ability to shower you with pre-sanctioned personal loans, credit cards and the like anytime. Not that only your mobiles are vulnerable, they stalk you in every corner of your everyday existence. Sometimes you win and sometimes they make a perfect fool of you. That day my mobile rang and on answering the same sweet-talking lady voice resonated through it. ‘Sir, I am calling from ----finance company. Can I talk to you for a minute?’ ‘Well, regarding what?’ ‘We have pre-sanctioned a personal loan of -----rupees for you on the basis of your home l