IPL Looming over India’s International Cricket?

No doubt, we cannot question the fundamental rights of people, particularly the ebullient young generation, of loving short and sweet but highly entertaining cricket games like movies. Add to it the digital revolution taking place all over the world as well as in India, even penetrating the rural areas thanks to the initiatives of the government. Now everyone, young or older, wants to enjoy whatever they love on their mobiles or tabs or laptops from wherever they happen to be. For what do you think the streaming platforms are becoming so popular? The digital experience is always unique, as it is very personal, independent and not location-dependent as we’ve already mentioned. In such a scenario what the Indian Premiere League (IPL) has achieved in its 3-day e-auction for TV and Digital broadcasting rights is mindboggling indeed, but not entirely unexpected. The four packages of media rights, A, B, C and D, fetched the Board of Control for Cricket in India (BCCI) a record-breaking figur