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Showing posts with the label media

OTT Webseries Blues In India: Tandav Just A Beginning Of The Tandava?

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It seems, reasonably enough, that the outrage was waiting to happen. The growth of the Over-the-top media services platforms (OTT) that distribute video streaming over the internet, has been tremendous in the last eight years in India; in 2018 its market worth was more than INR 21.5 billion which has grown to INR 35 billion in 2019 and it is around INR 40 billion now. The market worth is expected to grow at the exponential rate of 45% to reach around INR 138 billion in 2023 and over 158 billion in 2024. The platforms enjoy a viewership of more than 1.7 billion subscribers currently which is likely to rise to a whopping 5 billion this year, making it the second-biggest OTT market after the US. Except for Reliance Entertainment’s launch of BigFix in 2008, the biggest of the 40-odd OTT platforms like SonyLIV, Disney-Hotstar, Netflix, Amazon Prime, Voot, JioCinema and Zee5 started operations in India during 2013-18.   Initially, the OTT platforms were streaming released feature films,

TRP Fixing Scam: BARC Suspends Ratings for News Channels for 3 Months!

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  The technical committee of BARC (Broadcast Audience Research Council) has today suspended TRP (Television Rating Point) ratings for all English, Hindi and Regional news channels of India for 12 weeks or three months during which weekly ratings for individual news channels will not be published while the weekly ratings by language and state would continue. The period of suspension, as reports say, would be fully utilized by BARC to completely review and re-haul its sets of rules for calculating the TRP numbers, and thus would try to make the statistics of the biggest television rating agency of the world credible and trustworthy. Up to this point the rules were based on the viewing patterns of a sample of 40 thousand households or 180,000 viewers across the country through installation of people’s meter device in their TV sets, to determine the standards and patterns of nearly 200 million television viewing households or around 836 million viewers in India. President of the News Bro

LinkedIn: Not A Forum For Political Discussion?

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During the course of publishing a post on LinkedIn on current affairs concerning India I had come across quite a few reactions and comments that made me a little inquisitive. Since the post involved a kind of political behaviour rampant in India and some issues regarding international diplomacy the discussion thus ensued veered towards politics. And yes, there came comments from different members or non-members vociferating that LinkedIn was not the right forum for politics. Now, almost all will agree that LinkedIn is not a job portal notwithstanding the fact that a lot of HRD managers and recruiters regularly use this as a place for talent hunt. More truthfully, most of the members here are already employed—looking naturally for greener pastures. There are many commentators on LinkedIn who say that not having a profile here is a cardinal sin or even suicide in today’s times—no matter if you are employed or not. Therefore it is also agreed that this networking place is crucial

Media Moments!

While the media discusses vehemently that Parliament and Assembly sessions in India are nowadays being reduced to mere political circus with no serious work happening, it's only the media that gets terribly bored when only work happens inside and nothing outside! Outside yes! It's like an open colorful stage where charged performers do their antics with media waiting to relish and devour. Before the house begins performers come and demonstrate in this stage with peoples' problems inherited politically. When no such things happen media waits anyway for actors doing drama inside and announcing it outside moments later. But when only serious work continues inside continuously without noise or disruptions media is agitatedly bored. Reporters and camera-persons get no options but only to compete for the limited chairs available outside and keep on visiting the canteens for umpteen cups of tea or coffee. Some get sick going on with their long standing 'standing' feats!

Matters of the Heart!

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True. Incidence of heart disease has been increasing world over, particularly in India. Most common risk factors are: high cholesterol with high triglycerides,  high blood pressure, diabetes, obesity, lack of exercise, sedentary lifestyle, junk food habits and of course, smoking and alcoholism. It's okay to warn people about risk factors. So that they become careful and apply moderation in everything they do or eat. But, studies based on selected samples and on a selected time period are increasing by leaps and bounds. They are mostly hypothetical and speculative. Some random samples cannot be binding for all. So, they mislead and confuse people. And, above all, they intend to terrorize people without realizing the simple fact that a negative bend of mind could also be harmful for the heart health. Recently I read about such a study in a newspaper. The study says that four hours of TV watching a day could increase the risk of heart disease by more than ten percent over the no